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Effective Marketing Through Trade Shows

Technology Center
119 Technology Center, University Park, PA in Centre County

On March 15th, 2018 at 9:00am

Category: Classes
The Details:

This seminar will help you with all aspects of marketing effectively before, during, and after a trade show. Some topics we will be covering:
• understanding the show attendee and why they are at the show
• how to use pre-show mailings
• designing around the function of the booth space
• how to target market through graphics
• choosing and training booth staff
• how to connect on the trade show floor
• how to qualify a lead
• following up after the show
• measuring the success of the show

About the Speaker: Ernie White is an Exhibit Design Consultant with Skyline Displays. He has more than 29 years of experience in both print and trade show design and marketing, and has developed corporate identity and branding packages for businesses ranging from small and mid-market firms to billion-dollar global corporations.
Cost: $30
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